Design principles

We're committed to building the strongest, fastest, and most reliable ecommerce platform. Through Roma, our design system, and these principles, we believe we can reach that goal.

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

Antoine de Saint-Exupéry.

KISS (Keep it Simple, Stupid)

We want to make it easy for our users. Do not add steps when they're not necessary; remove pages and reduce the number of clicks. Make it light, period.

Make it inclusive

No matter who they are, where they are, or what platform they’re using we want to offer our users the best user experience possible. A localized and accessible experience is at the core of what we do.

Make it conversational

Provide an immersive experience where the information goes between the platform and the users.

Build trust

Running businesses relying on ‌Mirakl technology. We must provide a seamless and frictionless experience, supported by a robust technology with no downtime, without bugs & fast.

Focus on efficiency

Mirakl experiences should help people achieve their goals quickly, accurately, and with less effort. We focus on speed and simplicity, but we value productivity even more.

Build for real people

We make products that meet users' needs, not ours. This means we understand what users want and need, and provide them with the best solutions. We strive to bring real business value to our customers by innovating and solving their pain points. We measure what we launch, and we iterate until we reach our success criteria.

Inspired by data

Where relevant, we will build smart, data-driven features to allow business teams to learn quickly and operate efficiently.

Build a Minimum Loveable Product

Of course, we want to build quickly and fail fast, but we also don't want to put too much burden on the user's side. A Minimum Loveable Product (MLP) is an initial offering that users love from the start.