Design principles

Roma, our design system with its guiding principles, is a lever to help us achieve our goal of building the most robust, high-speed, and reliable ecommerce platform.

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

Antoine de Saint-Exupéry.

KISS (Keep it Simple, Stupid)

We want to make it easy for our users. Do not add steps when they're not necessary; remove pages and reduce the number of clicks. Make it light, period.

Make it inclusive

No matter who they are, where they are, or what platform they’re using we want to offer our users the best user experience possible. A localized and accessible experience is at the core of what we do.

Make it conversational

Provide an immersive experience where the information goes between the platform and the users.

Build trust

Running businesses relying on ‌Mirakl technology. We must provide a seamless and frictionless experience, supported by a robust technology with no downtime, without bugs & fast.

Focus on efficiency

Mirakl experiences should help people achieve their goals quickly, accurately, and with less effort. We focus on speed and simplicity, but we value productivity even more.

Build for real people

Our products are designed to fulfill the needs of our users, not our own. This involves a deep understanding of our users' desires and requirements, allowing us to deliver optimal solutions.

We commit to create tangible business value for our customers through innovation while addressing their challenges. We assess the performance of our launches and continue refining them until we meet our success criteria.

Inspired by data

Where relevant, we will build smart, data-driven features to allow business teams to learn quickly and operate efficiently.

Build a Minimum Loveable Product

Of course, we want to build quickly and fail fast, but we also don't want to put too much burden on the user's side. A Minimum Loveable Product (MLP) is an initial offering that users love from the start.