# Design principles > *“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”* > > *Antoine de Saint-Exupéry.* ## KISS (Keep it Simple, Stupid) We want to make it easy for our users. Do not add steps when they're not necessary; remove pages and reduce the number of clicks. **Make it light, period.** ## Make it inclusive No matter who they are, where they are, or what platform they’re using we want to offer our users the best user experience possible. A localized and accessible experience is at the core of what we do. ## Make it conversational Provide an immersive experience where the information goes between the platform and the users. ## Build trust Running businesses relying on ‌Mirakl technology. We must provide a seamless and frictionless experience, supported by a robust technology with no downtime, without bugs & fast. ## Focus on efficiency Mirakl experiences should help people achieve their goals quickly, accurately, and with less effort. We focus on speed and simplicity, but we value productivity even more. ## Build for real people Our products are designed to fulfill the needs of our users, not our own. \ This involves a deep understanding of our users' desires and requirements, allowing us to deliver optimal solutions. We commit to create tangible business value for our customers through innovation while addressing their challenges. We assess the performance of our launches and continue refining them until we meet our success criteria. ## Inspired by data Where relevant, we will build smart, data-driven features to allow business teams to learn quickly and operate efficiently. ## Build a Minimum Loveable Product Of course, we want to build quickly and fail fast, but we also don't want to put too much burden on the user's side. A Minimum Loveable Product (MLP) is an initial offering that users love from the start. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://design.mirakl.com/getting-started/welcome-to-roma/design-principles.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.