# Writing for Mirakl
## What is UX Writing exactly?
UX writing is about finding the right content and words to design interfaces that will help operators and sellers achieve more.
UX writing is different from copywriting and SEO writing (on the marketing side) as it's not meant to sell or promote anything but to help and guide users throughout a product.
UX writing is also a way of thinking. It's about using research and data to give our users the information they need at the right time and in the right format. Regarding UX writing, the less you see the words, the better.
Thus, every part of the Mirakl platform, even the smallest item, is an opportunity to increase user activity, engagement, retention, and brand preference.
## The 5 pillars of UX Writing
By order of importance:
* **User-driven:** what you write must reflect the user’s needs and feelings (achieved through research, real-life conversations, and interviews)
* **Clear:** what you write must be easy to understand (simple words, little jargon)
* **Concise:** what you write must be easy to scan (short sentences, carefully-picked words)
* **Useful:** what you write must guide or move the user forward (action verbs, guidance)
* **On-brand:** what you write must reflect the brand tone of voice (vocabulary, tone variations)
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