Announcing changes and new features
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When users create an account on Mirakl or discover changes, they might feel excitement, but also stress. Our job is to welcome them in a nice and professional way, or help them navigate those changes and motivate them to use our new features.
Users need to be properly alerted when a new feature is out or a new task can be completed. They might feel curious about what we have in store, so we have to make sure our copy is attractive and shows the value of what we offer.
The welcoming and new features pattern should only be used for major releases or UI updates.
Do not confuse users with mixed feature benefits; keep one idea per screen or component.
When showing a new feature to Mirakl users, keep the number of steps to a minimum.
Users care about what they can achieve with Mirakl, not what Mirakl does. Focus on showcasing the value the feature brings to users.
Push users to go further with action verbs or expressions sequencing the process. We're here to make users grow, so the content we provide also needs to be educational and accessible.
Introducing a new experience consists of two basic parts.
A suitable entry point to inform the user of the new feature.
Explanatory components that will spotlight the main key points of the feature.
Shoutout
Badge
Product tour
Shoutout
Product tour
Shoutout messages appear temporarily and push users to interact with the Mirakl interface. There can be one or several chained into a sequence. Follow to write a shoutout.
The easiest way for users to spot a new item in Mirakl's navigation is through a (NEW or BETA, for example). Keep the badge microcopy concise.
Badge can only be used for new entries in the or new tabs within the component.
Product tour spotlights are meant to help the user focus on a specific new section, button, tab, etc. Follow to write product tour messages.
Shoutout messages appear temporarily and push users to interact with the Mirakl interface. There can be one or several chained into a sequence. Follow to write a shoutout.
Product tour spotlights are meant to help the user focus on a specific new section, button, tab, etc. Follow to write product tour messages.
