Announcing changes and new features
Overview
When users create an account on Mirakl or discover changes, they might feel excitement, but also stress. Our job is to welcome them in a nice and professional way, or help them navigate those changes and motivate them to use our new features.
Users need to be properly alerted when a new feature is out or a new task can be completed. They might feel curious about what we have in store, so we have to make sure our copy is attractive and shows the value of what we offer.
The welcoming and new features pattern should only be used for major releases or UI updates.
Guidelines
One topic at a time
Do not confuse users with mixed feature benefits; keep one idea per screen or component.
Mind the number of steps
When showing a new feature to Mirakl users, keep the number of steps to a minimum.
Show users the value of the service or feature
Users care about what they can achieve with Mirakl, not what Mirakl does. Focus on showcasing the value the feature brings to users.
Sound encouraging
Push users to go further with action verbs or expressions sequencing the process. We're here to make users grow, so the content we provide also needs to be educational and accessible.
Usage
Introducing a new experience consists of two basic parts.
A suitable entry point to inform the user of the new feature.
Explanatory components that will spotlight the main key points of the feature.
New experience or feature
Entry point
Shoutout
Shoutout messages appear temporarily and push users to interact with the Mirakl interface. There can be one or several chained into a sequence. Follow message principles to write a shoutout.
Badge
The easiest way for users to spot a new item in Mirakl's navigation is through a badge (NEW or BETA, for example). Keep the badge microcopy concise.
Badge can only be used for new entries in the sidebar or new tabs within the page navigation component.
Education
Product tour
Product tour spotlights are meant to help the user focus on a specific new section, button, tab, etc. Follow message principles to write product tour messages.
Updated experience or feature
Entry point
Shoutout
Shoutout messages appear temporarily and push users to interact with the Mirakl interface. There can be one or several chained into a sequence. Follow message principles to write a shoutout.
Education
Product tour
Product tour spotlights are meant to help the user focus on a specific new section, button, tab, etc. Follow message principles to write product tour messages.
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